How do you advertise advertising? At first, it can seem meta. Especially if it’s coming from a giant, unexpected brand. That’s why we made this debut simple, fun and fresh. We told the world Amazon was now delivering advertising, reaching a wide audience, on endless platforms.

The digital-by-request global campaign had to be created quickly. It was produced internally over six weeks and vibrantly pulsed through YT, WeTransfer’s homepage, social, takeovers, Spotify and billboards across major transportation hubs. Plus, it gave the client a smile as wide as the campaign’s reach across the world.