NIKE x DSG

TRIVIA GAME

We built an ongoing digital trivia game for Nike x Dick’s Sporting Goods that encouraged families to get together one night a week to spit facts and click stats to score the newest swag. The game was designed to give the look and feel of ripped pages from sports mags tearing into the next topic.

Thousands played. Only a few hundred slayed.

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Y&R 90th

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Chase Ink